Sensoria Blog

The Garment Is The Computer®

Sensoria Turns CES into A Smart Fashion Show

I want to thank all of you who came by to see us at CES. Our booth was mobbed and my voice was gone for a whole week after the show.

We presented our Sensoria 2016 collection, comprised of heart rate monitoring smart garments with lots of different, fun colors and different styles. 

Our Augmented Reality video and our Athlete 2020 smart suit were a hit. We also had an amazing theater with live presentations every 30 minutes.We also had fitness enthusiasts such as Alexa and her friends talking to partners, customers and press and demoing our Sensoria Fitness app, smart socks and upper garments.

The new version of our web dashboard and mobile app are able to collect data for users on two, new valuable metrics—foot impact score and average stride length—as well as provide advanced cardio training through heart rate zone and heart rate variability tracking. The updated web dashboard provides users easy access to more meaningful insights and trends analysis—comparing shoes, impact forces and running form together with more traditional performance metrics across segments within a session, as well as trends over time.

I was honored to have the opportunity to speak on a great panel at CES where I had a chance to talk about our new wearable technology platform.

The Sensoria Development Kit allows sports apparel brands to harness the same technology components used in Sensoria’s smart garment running system to enable smart sensing capabilities across different scenarios. 

A key component of this platform is the new Sensoria Core electronics module.  Sensoria Core features best of breed, ultra-low power SoC, storage, the ability to connect to multiple footwear and garment embedded sensors and also boasts a 9-axis MEMS sensor.  This new embeddable technology will be integrated into Sensoria’s smart garment products, and will also get embedded into third-party footwear and clothing products starting in 2016.

According to Kobie Fuller, a former captain of the Harvard track team, multi Ivy league champion sprinter, and now venture capitalist at Accel Partners, “Sensoria Core is a wearable platform that can be integrated seamlessly into apparel that provides quality biometric data and user feedback. Wearables will become more and more part of our everyday lives. The health and usage data will help inform us on how we can better live our lives, increase athletic performance and more.”

This trend was quite clear simply walking around at CES this year. Last year I counted 37 companies offering some kind of Fitbit like wrist based device at Sands Hall... Almost all of them are gone now.

As I write this blog post Adidas, Under Armour and now ASICS have all acquired mobile application developers for a total investment well over $1B. 

Under Armour showcased a prototype of their smart shoes at CES. Most of the features remind me of our smart socks for runners.

This is great for consumers, for Sensoria and for the industry. Consumers have little appetite for more plastic on their skin. My 15 year old son shows no interest in wearing a wrist band or a watch. However he loves to go shopping (online and brick and mortar) for his favorite running shoes and football gear.

This is just the beginning of a more elegant, transparent wearable computing era. Come and join us to make the plastic of glorified pedometers disappear to the human eye into your own favorite garment and footwear. Envision smart fashion lines of IoT enabled apparel designed from the ground up for your favorite sport and fitness activities. Cool garments and sport accessories that are smart, internet connected data gathering tools and yet are fun to wear because they are different and personal. Of course they will help quantify ourselves and reach our goals, but they will also communicate to the outside world: they will be the true expression of who we are.

As an industry player, thanks to the Sensoria IoT platform you can get started today. As a consumer now you can choose soft, comfortable and colorful smart garments and IoT enabled footwear vs less than accurate and rubbery wrist bands...This I believe is the future of wearables and of the quantified self movement. Let me know what you think!

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